Tutorial 1

• Identify one product
• Samsung Galaxy Note- Imagine the Possibilities

• Write a short treatment  to advertise the product in the following medium(s)
• Radio: short skit of a conversation between 2 person
• Tv- advertisement on the product, Ambassador
• Phone - SMS, email from service provider, e-newsletter, social network
• pamphlet - distributing actual size of the phone with its features and functions on it
• newspaper- ambassador with the phone, catchy tagline
• billboards- 3d image, located at the hotspot areas

• Most desirable distribution mode
• Pamphlet- cute, keep it for future references, easy to reach target audience, lower cost than other medium

• Least desirable distribution mode
• Billboards- expensive, people just drive through and ignore it, not everyone will see it, not easy to grab attention-no verbal communication 

• Communication advantage
• Radio- appeals to people's emotion because of audio expression, tone of voice
• Tv- creative visuals and audio, grab attention, more stimulating, free flow of imagination
• Phone- easily accessed
• Newspaper- reach different target audience, bigger range
• Billboards- attractive, big

• Communication disadvantage
• Radio- different channels different target audience, information might not reach the audience
  
• Tv- people change channels, skip advertisements
• Phone- spams
• Pamphlets- not interested, litter, don't take/read at all, waste trees
  
• Newspaper- online newspaper, young generation don't read, lazy