Exercise 1: What is profitable

http://home.disney.com.my/

Television: Disney Channel

1.      Mass Media audience: 

a.      Available in 169 countries/territories, in 35 languages.

b.      24-hour kid-driven and family inclusive television network.

c.        Available on basic cable and satellite in more than 99million U.S homes, to more than 300million households around the world.

d.      In 2011, it was #1 Total Viewers , kids 6-11

e.      platform brands are Disney Channel,  Disney Junior,  Disney XD, Disney Cinemagic, Hungama and Radio Disney.

f.        video-on-demand

g.      websites: DisneyXD.com, DisneyJunior.com, DisneyChannel.com and RadioDisney.com.

2.      Demographic:

a.      Age: kids aged 6-14, and their families

b.      www.disneychannel.com:

                                                              i.      higher portion of female audience

                                                            ii.      people of all age check out the channel

                                                          iii.      household income, average

3.      Psychographic: family-oriented lifestyle, positive values, entertainment

4.      Distribution system: cable, satellite and digital terrestrial television channels
internet sites: DisneyXD.com, DisneyJunior.com, DisneyChannel.com and RadioDisney.com.

Analysis: Technological, educational

Phineas And Ferb

References: 

Disney Channel World Wide (2011), Fact sheet, retrieved on January 16, 2012 from                http://www.disneychannelmedianet.com/include_file/facts/DisneyChannelFacts.pdf

Zimbio (2012), Demographics of disneychannel.com, retrieved on January 16, 2012 from                http://www.zimbio.com/www.DisneyChannel.com/notes/3/Demographics+www+disneychannel+com