Exercise 2: Audience and Media

TV Stations

TV 1 (oldest TV station in Malaysia)

• Demographic: Malay audience
• Psychographic: interest

TV 2

• Demographic: Malay audience
• Psychographic: interest

TV 3

• Demographic: Malay audience with progressive minds
• Psychographic: family oriented, culture

NTV 7

• Demographic: age 25-45, and kids
• Psychographic: to feel good- a form of escape

8TV

• Demographic: Young Malaysian, urban, Chinese audience, 15-24 age group
• Psychographic: Energetic, tastemaker

TV9

• Demographic: "Traditionalist" Malay audience
• Psychographic: entertainment, interest

Radio Stations

One FM	Muzik FM	Capital FM	Ai FM	BFM 89.9	traXX FM
Putra FM	Asyik FM	IKIM FM	Minnal FM	Hitz FM	UFM
Radio 24	Mix FM	Muzik FM	Fly FM	Sinar FM	KLFM
Hot FM	Klasik Nasional FM	988	THR.fm	Selangor FM	My FM
XFM	Era FM	Best 104	Red Fm	Suria FM	Lite FM
Pahang FM	90:10 FM	Fly FM

Top stations:

1. Sinar FM

• Demographics: Malay audience
• Psychographics: interest, entertainment

2. Hot FM

• Demographics: Malay audience, below 34 age group
• Psychographics: Technology savy, interest

3. My FM

• Demographic: Chinese audience, younger generation
• Psychographic: interest, up to date

4. Hitz FM

• Demographic: English speaking audience, younger generation
• Psychographic: entertainment, interest, up to date

References

Suruhanjaya Kominikasi dan Multimedia Malaysia (2012), Analysis of adex size and trend in Malaysia. Retrieved on January 17, 2012, from           http://www.skmm.gov.my/link_file/what_we_do/Research/Industry%20studies/Analysis_Adex_Size08.pdf

Ng. R. (2011), Malaysian radio listeners highest in region. Retrived on January 17, 2012, from            http://www.theedgemalaysia.com/media-a-advertising/196768-malaysian-radio-listeners-highest-in-region.html

Media Prima (2010), Media prima networks. Retrieved on January 17, 2012, from http://www.mprn.com.my/aboutus.asp

wikipedia: http://en.wikipedia.org/wiki/List_of_radio_stations_in_Malaysia