Sunday, 29 January 2012

Presentation 1: Research Component

Technology and Society- Internet dependence and the negative implications



1.      Introduction

Search engines, social networks, pornography, online games, shopping, etc.. These are some of the things people use the internet for. With the internet, it had made things so accessible, fast and easy-everything is just a click away. Now, with the invention of mobile phones, people can just pull out the tiny device from their pocket and start surfing the net.

There is, however, a downside to it which is the over dependency on the internet. Internet dependence is a term for the excessive usage of the internet that it becomes detrimental to one’s physical, psychological, social, or vocational well-being. (Villanova Counselling Centre, 2012)

Statistics have shown that 9-15 million people in the United States use the internet everyday, and in every three months, the rate of use increases by 25%. One in eight individuals shows signs of problematic use. In September 2008, 22 billion hours were spent online. In September 2009, the hours spent online increased to 27 billion hours.  (Techaddiction, 2011)

2.      Problem statement

Majority of Americans and virtually all college students would now use the internet as a source of information and entertainment. Most would use it without becoming dependent on it, whereas some, their involvement on the internet begins to have serious negative consequences. When the consequences are ignored while the internet usage increases, internet dependency is occurring. Some of the common excessive usage of internet are chat rooms, pornography, database searches, blogging, gambling, gaming, and shopping. (Villanova Counselling Centre, 2012)

Some of the signs of internet dependency include spending more and more time online, spending less time with friends or family, preoccupied with internet activities and your next online session, feeling restless and irritable when not online, lied about or tried to conceal about your internet usage from friends, family members, or others, sleep or physical health has been affected by your internet usage, academic and/or work performance has been compromised, using the internet as a way of avoiding people, using the internet as a way of escaping from your own feelings, and having intended to cut down on you time online, but have not.

There are also websites such as Netaddiction.com that offers a self-assessments to determine if you are using the internet excessively. (Pope, 2010) Some of the questions asked at Netaddiction are, do you stay online longer than originally intended? Do you feel restless, moody, depressed, or irritable when attempting to cut down or stop internet use? Do you feel preoccupied with the internet?

Being addicted to the internet can have serious negative consequences on a person. Firstly, it’s familial problems. Marriages, dating relationships, parent-child relationships, and close friendships are disrupted by “net-binges.” These are affected slowly by spending less time with them in exchange for a private time in front of a computer. (Young, 1999)

Next, it’s academic performance. Barber (1997) (as cited by Young, 1999) stated that a survey revealed that 58% of responding teachers, librarians, and computer coordinators believe that internet usage does not improve performance. Instead, they argued that information on the internet is too disorganized and unrelated to help students achieve better results. Young (1999) found that 58% of students reported a decline in study habits, a significant drop in grades, missed classes, or being placed on probation due to excessive internet use.

Thirdly, it’s occupational problems. A concern of managers are internet misuse among their employees. With monitoring devices, bosses can track the employee’s internet usage. It was shown that only 23% of the usage was business-related according to Machlis (1997) (as cited by Young, 1999)

3.      Purpose of content

The purpose of this study is to meet certain objectives related to the earlier mentioned problem statement. Firstly, it is to determine the relationship between the motivation of internet usage and the internet usage pattern. This is to find out why they use the internet and how often do they use it. Secondly, it is to determine the usage pattern and the uses of it. For instance, how often they use it and for what. The last objective is to find out the relationship between the usage pattern of internet and face to face communication time. For example, the frequency of usage with the relationship of real life communication.

4.      Review of content

The article that will be analysed is from Dr Kimberly S. Young’s, Internet addiction: symptoms, evaluation  and treatment. Here, she talks about the complications of diagnosing internet addiction, the negative consequences of addictive usage, assessment of pathological internet use, treatment strategies, and future implications of pathological internet use.

Next it is from Villanova University Counselling Centre which defines what internet dependence is, who becomes dependent on the internet, signs of dependence, and some tips on coping with effectively with it. 


References

Villanova Counselling Centre (2012). Internet dependence. Retrieved on January 29, 2012, from http://www1.villanova.edu/villanova/studentlife/counselingcenter/infosheets/internetdepend.html

Pope. P. T. (2010). The ugly toll of technology : impatience and forgetfulness. Retrieved on January 29, 2012 from http://www.nytimes.com/2010/06/07/technology/07brainside.html

Netaddiction (2010). The centre for internet addiction.. your resource since 1995. Retrieved on January 29, 2012, from http://netaddiction.com/

Techaddiction (2011). Internet addiction statistics- facts, figures and numbers. Retrieved on January 29, 2012, from http://www.techaddiction.ca/internet_addiction_statistics.html

Young. K. S. (1999). Internet addiction: symptoms, evaluation, and treatment. Retrieved on January 29, 2012, from http://www.netaddiction.com/articles/symptoms.pdf


Tuesday, 17 January 2012

Exercise 2: Audience and Media

TV Stations

TV 1 (oldest TV station in Malaysia)
  • Demographic: Malay audience
  • Psychographic: interest
TV 2
  • Demographic: Malay audience
  • Psychographic: interest
TV 3
  • Demographic: Malay audience with progressive minds
  • Psychographic: family oriented, culture
NTV 7
  • Demographic: age 25-45, and kids
  • Psychographic: to feel good- a form of escape
8TV
  • Demographic: Young Malaysian, urban, Chinese audience, 15-24 age group
  • Psychographic: Energetic, tastemaker
TV9
  • Demographic: "Traditionalist" Malay audience
  • Psychographic: entertainment, interest
Radio Stations

One FM
Muzik FM
Capital FM
Ai FM
BFM 89.9
traXX FM
Putra FM
Asyik FM
IKIM FM
Minnal FM
Hitz FM
UFM
Radio 24
Mix FM
Muzik FM
Fly FM
Sinar FM
KLFM
Hot FM
Klasik Nasional FM
988
THR.fm
Selangor FM
My FM
XFM
Era FM
Best 104
Red Fm
Suria FM
Lite FM
Pahang FM
90:10 FM
Fly FM




Top stations:

1. Sinar FM
  • Demographics: Malay audience
  • Psychographics: interest, entertainment
2. Hot FM
  • Demographics: Malay audience, below 34 age group
  • Psychographics: Technology savy, interest
3. My FM
  • Demographic: Chinese audience, younger generation
  • Psychographic: interest, up to date
4. Hitz FM
  • Demographic: English speaking audience, younger generation
  • Psychographic: entertainment, interest, up to date


References

Suruhanjaya Kominikasi dan Multimedia Malaysia (2012), Analysis of adex size and trend in Malaysia. Retrieved on January 17, 2012, from           http://www.skmm.gov.my/link_file/what_we_do/Research/Industry%20studies/Analysis_Adex_Size08.pdf

Ng. R. (2011), Malaysian radio listeners highest in region. Retrived on January 17, 2012, from            http://www.theedgemalaysia.com/media-a-advertising/196768-malaysian-radio-listeners-highest-in-region.html

Media Prima (2010), Media prima networks. Retrieved on January 17, 2012, from http://www.mprn.com.my/aboutus.asp

wikipedia: http://en.wikipedia.org/wiki/List_of_radio_stations_in_Malaysia

Tutorial 1


  • Identify one product
    • Samsung Galaxy Note- Imagine the Possibilities
  • Write a short treatment  to advertise the product in the following medium(s)
    • Radio: short skit of a conversation between 2 person
    • Tv- advertisement on the product, Ambassador
    • Phone - SMS, email from service provider, e-newsletter, social network
    • pamphlet - distributing actual size of the phone with its features and functions on it
    • newspaper- ambassador with the phone, catchy tagline
    • billboards- 3d image, located at the hotspot areas
  • Most desirable distribution mode
    • Pamphlet- cute, keep it for future references, easy to reach target audience, lower cost than other medium
  • Least desirable distribution mode
    • Billboards- expensive, people just drive through and ignore it, not everyone will see it, not easy to grab attention-no verbal communication 
  • Communication advantage
    • Radio- appeals to people's emotion because of audio expression, tone of voice
    • Tv- creative visuals and audio, grab attention, more stimulating, free flow of imagination
    • Phone- easily accessed
    • Newspaper- reach different target audience, bigger range
    • Billboards- attractive, big
  • Communication disadvantage
    • Radio- different channels different target audience, information might not reach the audience
    • Tv- people change channels, skip advertisements
    • Phone- spams
    • Pamphlets- not interested, litter, don't take/read at all, waste trees
    • Newspaper- online newspaper, young generation don't read, lazy

Exercise 1: What is profitable

http://home.disney.com.my/
Television: Disney Channel

1.      Mass Media audience
a.      Available in 169 countries/territories, in 35 languages.
b.      24-hour kid-driven and family inclusive television network.
c.        Available on basic cable and satellite in more than 99million U.S homes, to more than 300million households around the world.
d.      In 2011, it was #1 Total Viewers , kids 6-11
e.      platform brands are Disney Channel,  Disney Junior,  Disney XD, Disney Cinemagic, Hungama and Radio Disney.
f.        video-on-demand
g.      websites: DisneyXD.com, DisneyJunior.com, DisneyChannel.com and RadioDisney.com.

2.      Demographic:
a.      Age: kids aged 6-14, and their families
b.      www.disneychannel.com:
                                                              i.      higher portion of female audience
                                                            ii.      people of all age check out the channel
                                                          iii.      household income, average

3.      Psychographic: family-oriented lifestyle, positive values, entertainment

4.      Distribution system: cable, satellite and digital terrestrial television channels
internet sites: DisneyXD.com, DisneyJunior.com, DisneyChannel.com and RadioDisney.com.


Analysis: Technological, educational

Phineas And Ferb

References: 

Disney Channel World Wide (2011), Fact sheet, retrieved on January 16, 2012 from                http://www.disneychannelmedianet.com/include_file/facts/DisneyChannelFacts.pdf

Zimbio (2012), Demographics of disneychannel.com, retrieved on January 16, 2012 from                http://www.zimbio.com/www.DisneyChannel.com/notes/3/Demographics+www+disneychannel+com

Introduction

Interest: reading and drawing
Dreams: owning my own place, writing and drawing a comic book, dominating the world, surviving a zombie apocalypse.
Aspirations: to work in a TV or radio set

I come from the planet earth. Born and raised in Johor Bahru, but moved to the big city of Kuala Lumpur when I was 11. 

My childhood was pretty fun. I played with my sisters a lot when my parents are out working. Though we had a lot of fights, we still loved each other.

Family conditions: Mom, dad, two older sisters, two cats

Experience that left a lasting impression: 
  • Receiving my First Holy Communion
  • The journey of getting through Confirmation.
  • Reading Mitch Albom's books.
10 given circumstances:
  • became treasurer of the class
  • getting the chance of being a prefect
  • became a prefect
  • wrote a script for the class drama
  • going to college
  • passing Finite Mathematics
  • meeting new and interesting people
  • striving for the best
  • saying 'yes' to what life offers
  • finding my way back to God
5 most powerful private audience would be...
  • God- who am I without Him?
  • Parents- for always supporting and encouraging
  • Sisters- for all their honest opinions and petty fights
  • Friends- life would be so dull and grey without their crazy laughters
  • Teachers- for the constant guidance and opening up my mind to the world