Awesome video!

Introducing, the group!

At the first meeting, we decided to choose whos script to shoot. We decided to go with Sue Jane’s script as hers would be easier to shoot due to the time constrain. However, Sue Jane decided to change the storyline for the script as it isn’t realistic and it was hard to find an actor strong enough to carry the “wife”. We all agreed and decided to take a day to think about the coming new script.

Sue Jane, again came up with a new script idea with the same topic, family, hope and dreams. It was strongly agreed with all of us. When the script was done, we then had to decided who was becoming the director, producer, and editor. Li Foong believed she was a good person to see angles, therefore, volunteered herself as director. Sue Jane on the other hand who had experience and knowledge on editing videos decided to be the editor as she had done a very good job on a previous assignment. Lisa who liked writing, took up the role of producer to completing and seeking the forms out.

We had to pick a time suitable for everyone and since Sue Jane had a Cell Group meeting with her church mates in Bandar Utama, we decided to go there and shoot. There, we began interviewing the two Doctors from Australia to give their opinion on the three questions, which were, “What does family, hope, and dream mean to you?”

Later on, feeling like we didn’t have enough shots, we followed Sue Jane again to her Church to film families spending time together. We managed to get many shots of people laughing, sharing cakes and food, playing with their kids, and simply, cherishing their moments together.

The hard part came now as Sue Jane had to edit. With Easter falling on that particular Sunday itself, it made it harder to edit as everyone had their own Easter plans. Everyone then had to stay up late to complete their own part of their works. After a sleepless night, finally, everything is done! 

We now present to you, OUR MASTERPIECE! enjoyyy! 

Wooi Sue Jane http://janewooi.blogspot.com/

Woon Li Foong http://scriptofscribbles.blogspot.com/

New Storyboard

Love Never Fails

New Script

Visual                                                                     Audio

Scene 1

FADE IN:

BLACK SCREEN. Question appears: What does family mean to you? A medium shot of Dr Don Boots  speaking with a white background followed by Dr Angelina speaking on a similar white background As they talk, shots of families spending time together expressing their love for one another.	MUSIC PLAYS Dr Don Boots: Family is very important to me. Family should come first. When so many things fail or is gone, family is always there. Therefore we should always love our children and accept them no matter what.  Dr Angelina: Family is very important to me. The reason is, because life is short.
SCENE 2
BLACK SCREEN Question appears: what does hope mean to you? A medium shot of Dr Anglina talking with a white background behind While interviewing her, we show other shots of families smiling and spending time together.	MUSIC CONTINUE PLAYING Dr Angelina: Without hope, there is no love. Love is good when we know we are hopefully people.
SCENE 3
BLACK SCREEN Question appears: What do dreams mean to you? Medium shot interview with Dr Don with a white background. As he speaks, again we show families showing affection and love to one another. Couples also stand together smiling. A medium shot, Dr Don and Dr Angelina tanding together, saying the last line.	MUSIC CONTINUE PLAYING Dr Don Boots: Dreams. There are some dreams in my life I have already achieved, but there are some dreams in my life that will never come to pass. But that doesn’t stop me. I still have short term dreams I want to achieve. I have a dream that one day, I’ll be the man that God wants me to be Dr Don Boots and Dr Angelina: Love never fails.

Storyboard

Script

Presentation 2

Treatment 1

1.      Author name: Lisa Tan

2.      Title of show: Status: it’s complicated

3.      Format of show: Short film

4.      Target audience: The younger generation

5.      Opportunity or problem addressed: To help raise awareness of the addiction and the negative implications

6.      Desired response: Awareness from the public

7.      Logline:  Maintaining a relationship with the internet and your loved ones can be tough. Making a decision on which is more important is even tougher when your crops in Farmville is almost due. To lose the farm or to lose your loved ones? Find out how the seemingly harmless internet can slowly deteriorate one’s relationship with others.

8.      Themes: Reality-based, comedy

9.      Treatment:

This story follows Jay, an internet addict who finds it difficult to go offline. When having a family dinner, he replies his BBM; when out with his girlfriend, he updates his social networks; when he’s at home, he locks himself up in the room doing things online; with his friends, he IMs them instead of talking face-to-face.

Slowly, we can see how he becomes distant and neglects his social activities with his friends and family. He has no time for leisure activities like gardening because he is busy virtually gardening in Farmville. We even get to see how he makes up excuses so that he may remain online. Instead of gaining friends in reality, he gains friends on his social networks.

We can see how people around him begin to feel neglected and unloved. Even his pet goldfish is neglected as he is too busy feeding his virtual pet in Neopets.  We get to hear some confessions and worries from his family, girlfriend, and friends here.

Eventually, his family and friends confront him on his problem, and he is soon faced with a choice. To give up the internet, or his loved ones. 

Treatment 2

1.      Author: Lisa Tan

2.      Title of show: The internet apocalypse

3.      Format of show: Short film

4.      Target audience: Families

5.      Opportunity or problem addressed: To raise awareness to  the negative implications of over using the internet

6.      Desired response: An awareness from parents to be able to identify a problem in their kids.

7.      Logline: When everything is available online, kids these days stay online without even feeling a thing. Find out how being hooked on the internet can have detrimental effects on oneself.

8.      Themes: Reality-based, drama

9.      Treatment:

The amount of things that can be done on the internet is limitless. Step into the live of June and her family. Her family assumes that she does research online but in fact, she’s an online gamer- from shooting zombies to building forts.

What may seem like a minute to June is in fact, an hour. Watch as she goes through her daily life with a habit of constantly staying online, be it her iPad or her Blackberry. Due to her being constantly distracted from the updates, her attention span in class is greatly reduced, thus, her grades has gone down as well. When she is faced with assignments, she copies and paste the whole paragraph and passes it off as her own work. All this so she can have more time to play her online games. 

When June is unable to have internet connection, she begins to feel restless and uneasy. She gets irritated quickly and would sometimes snap at people. With her mood swings, people would then start distancing themselves from her.

When her parents finally decide to take away her mobile devices, we can finally see how crazy she becomes.

Treatment 3

1.      Author: Lisa Tan

2.      Title of show: The Signs

3.      Format of show: Short film

4.      Target audience: The younger generation and families

5.      Opportunity or problem addressed: to help recognize the signs of excessive internet usage

6.      Desired response: to be able to identify and help a person get through the problem

7.      Logline: How exactly do you help someone when you know nothing about their problems? Look for the signs they are emitting of course! In this episode, we take a look into the new age problem, internet dependency

8.      Themes: documentary style, reality based

9.      Treatment:

To first help a person, you should be able to identify the problem they are facing.  In this episode, we show the audiences the signs people emit when having a problem with excessive internet usage.

We use an actor, Mr John Smith to help demonstrate the problems the public face with this addiction. First off, it’s John Smith’s excessive use of an online gambling site. He begins to spend more time online and less time in the real world. We then get to observe the signs he shows when playing and when he’s not.

When John Smith is unable to gamble online, he begins to feel restless and irritable. He also lies to his peers and family about the amount of time he spends online. Slowly, John Smith’s health goes awry as he can’t sleep. He also begins to fail in his job as his work performance declines. These are the signs that are demonstrated in this episode to help viewers understand the dangers it may lead to.

Presentation 1: Research Component

Technology and Society- Internet dependence and the negative implications

1.      Introduction

Search engines, social networks, pornography, online games, shopping, etc.. These are some of the things people use the internet for. With the internet, it had made things so accessible, fast and easy-everything is just a click away. Now, with the invention of mobile phones, people can just pull out the tiny device from their pocket and start surfing the net.

There is, however, a downside to it which is the over dependency on the internet. Internet dependence is a term for the excessive usage of the internet that it becomes detrimental to one’s physical, psychological, social, or vocational well-being. (Villanova Counselling Centre, 2012)

Statistics have shown that 9-15 million people in the United States use the internet everyday, and in every three months, the rate of use increases by 25%. One in eight individuals shows signs of problematic use. In September 2008, 22 billion hours were spent online. In September 2009, the hours spent online increased to 27 billion hours.  (Techaddiction, 2011)

2.      Problem statement

Majority of Americans and virtually all college students would now use the internet as a source of information and entertainment. Most would use it without becoming dependent on it, whereas some, their involvement on the internet begins to have serious negative consequences. When the consequences are ignored while the internet usage increases, internet dependency is occurring. Some of the common excessive usage of internet are chat rooms, pornography, database searches, blogging, gambling, gaming, and shopping. (Villanova Counselling Centre, 2012)

Some of the signs of internet dependency include spending more and more time online, spending less time with friends or family, preoccupied with internet activities and your next online session, feeling restless and irritable when not online, lied about or tried to conceal about your internet usage from friends, family members, or others, sleep or physical health has been affected by your internet usage, academic and/or work performance has been compromised, using the internet as a way of avoiding people, using the internet as a way of escaping from your own feelings, and having intended to cut down on you time online, but have not.

There are also websites such as Netaddiction.com that offers a self-assessments to determine if you are using the internet excessively. (Pope, 2010) Some of the questions asked at Netaddiction are, do you stay online longer than originally intended? Do you feel restless, moody, depressed, or irritable when attempting to cut down or stop internet use? Do you feel preoccupied with the internet?

Being addicted to the internet can have serious negative consequences on a person. Firstly, it’s familial problems. Marriages, dating relationships, parent-child relationships, and close friendships are disrupted by “net-binges.” These are affected slowly by spending less time with them in exchange for a private time in front of a computer. (Young, 1999)

Next, it’s academic performance. Barber (1997) (as cited by Young, 1999) stated that a survey revealed that 58% of responding teachers, librarians, and computer coordinators believe that internet usage does not improve performance. Instead, they argued that information on the internet is too disorganized and unrelated to help students achieve better results. Young (1999) found that 58% of students reported a decline in study habits, a significant drop in grades, missed classes, or being placed on probation due to excessive internet use.

Thirdly, it’s occupational problems. A concern of managers are internet misuse among their employees. With monitoring devices, bosses can track the employee’s internet usage. It was shown that only 23% of the usage was business-related according to Machlis (1997) (as cited by Young, 1999)

3.      Purpose of content

The purpose of this study is to meet certain objectives related to the earlier mentioned problem statement. Firstly, it is to determine the relationship between the motivation of internet usage and the internet usage pattern. This is to find out why they use the internet and how often do they use it. Secondly, it is to determine the usage pattern and the uses of it. For instance, how often they use it and for what. The last objective is to find out the relationship between the usage pattern of internet and face to face communication time. For example, the frequency of usage with the relationship of real life communication.

4.      Review of content

The article that will be analysed is from Dr Kimberly S. Young’s, Internet addiction: symptoms, evaluation  and treatment. Here, she talks about the complications of diagnosing internet addiction, the negative consequences of addictive usage, assessment of pathological internet use, treatment strategies, and future implications of pathological internet use.

Next it is from Villanova University Counselling Centre which defines what internet dependence is, who becomes dependent on the internet, signs of dependence, and some tips on coping with effectively with it. 

References

Villanova Counselling Centre (2012). Internet dependence. Retrieved on January 29, 2012, from http://www1.villanova.edu/villanova/studentlife/counselingcenter/infosheets/internetdepend.html

Pope. P. T. (2010). The ugly toll of technology : impatience and forgetfulness. Retrieved on January 29, 2012 from http://www.nytimes.com/2010/06/07/technology/07brainside.html

Netaddiction (2010). The centre for internet addiction.. your resource since 1995. Retrieved on January 29, 2012, from http://netaddiction.com/

Techaddiction (2011). Internet addiction statistics- facts, figures and numbers. Retrieved on January 29, 2012, from http://www.techaddiction.ca/internet_addiction_statistics.html

Young. K. S. (1999). Internet addiction: symptoms, evaluation, and treatment. Retrieved on January 29, 2012, from http://www.netaddiction.com/articles/symptoms.pdf

Exercise 2: Audience and Media

TV Stations

TV 1 (oldest TV station in Malaysia)

• Demographic: Malay audience
• Psychographic: interest

TV 2

• Demographic: Malay audience
• Psychographic: interest

TV 3

• Demographic: Malay audience with progressive minds
• Psychographic: family oriented, culture

NTV 7

• Demographic: age 25-45, and kids
• Psychographic: to feel good- a form of escape

8TV

• Demographic: Young Malaysian, urban, Chinese audience, 15-24 age group
• Psychographic: Energetic, tastemaker

TV9

• Demographic: "Traditionalist" Malay audience
• Psychographic: entertainment, interest

Radio Stations

One FM	Muzik FM	Capital FM	Ai FM	BFM 89.9	traXX FM
Putra FM	Asyik FM	IKIM FM	Minnal FM	Hitz FM	UFM
Radio 24	Mix FM	Muzik FM	Fly FM	Sinar FM	KLFM
Hot FM	Klasik Nasional FM	988	THR.fm	Selangor FM	My FM
XFM	Era FM	Best 104	Red Fm	Suria FM	Lite FM
Pahang FM	90:10 FM	Fly FM

Top stations:

1. Sinar FM

• Demographics: Malay audience
• Psychographics: interest, entertainment

2. Hot FM

• Demographics: Malay audience, below 34 age group
• Psychographics: Technology savy, interest

3. My FM

• Demographic: Chinese audience, younger generation
• Psychographic: interest, up to date

4. Hitz FM

• Demographic: English speaking audience, younger generation
• Psychographic: entertainment, interest, up to date

References

Suruhanjaya Kominikasi dan Multimedia Malaysia (2012), Analysis of adex size and trend in Malaysia. Retrieved on January 17, 2012, from           http://www.skmm.gov.my/link_file/what_we_do/Research/Industry%20studies/Analysis_Adex_Size08.pdf

Ng. R. (2011), Malaysian radio listeners highest in region. Retrived on January 17, 2012, from            http://www.theedgemalaysia.com/media-a-advertising/196768-malaysian-radio-listeners-highest-in-region.html

Media Prima (2010), Media prima networks. Retrieved on January 17, 2012, from http://www.mprn.com.my/aboutus.asp

wikipedia: http://en.wikipedia.org/wiki/List_of_radio_stations_in_Malaysia

Tutorial 1

• Identify one product
• Samsung Galaxy Note- Imagine the Possibilities

• Write a short treatment  to advertise the product in the following medium(s)
• Radio: short skit of a conversation between 2 person
• Tv- advertisement on the product, Ambassador
• Phone - SMS, email from service provider, e-newsletter, social network
• pamphlet - distributing actual size of the phone with its features and functions on it
• newspaper- ambassador with the phone, catchy tagline
• billboards- 3d image, located at the hotspot areas

• Most desirable distribution mode
• Pamphlet- cute, keep it for future references, easy to reach target audience, lower cost than other medium

• Least desirable distribution mode
• Billboards- expensive, people just drive through and ignore it, not everyone will see it, not easy to grab attention-no verbal communication 

• Communication advantage
• Radio- appeals to people's emotion because of audio expression, tone of voice
• Tv- creative visuals and audio, grab attention, more stimulating, free flow of imagination
• Phone- easily accessed
• Newspaper- reach different target audience, bigger range
• Billboards- attractive, big

• Communication disadvantage
• Radio- different channels different target audience, information might not reach the audience
  
• Tv- people change channels, skip advertisements
• Phone- spams
• Pamphlets- not interested, litter, don't take/read at all, waste trees
  
• Newspaper- online newspaper, young generation don't read, lazy

Exercise 1: What is profitable

http://home.disney.com.my/

Television: Disney Channel

1.      Mass Media audience: 

a.      Available in 169 countries/territories, in 35 languages.

b.      24-hour kid-driven and family inclusive television network.

c.        Available on basic cable and satellite in more than 99million U.S homes, to more than 300million households around the world.

d.      In 2011, it was #1 Total Viewers , kids 6-11

e.      platform brands are Disney Channel,  Disney Junior,  Disney XD, Disney Cinemagic, Hungama and Radio Disney.

f.        video-on-demand

g.      websites: DisneyXD.com, DisneyJunior.com, DisneyChannel.com and RadioDisney.com.

2.      Demographic:

a.      Age: kids aged 6-14, and their families

b.      www.disneychannel.com:

                                                              i.      higher portion of female audience

                                                            ii.      people of all age check out the channel

                                                          iii.      household income, average

3.      Psychographic: family-oriented lifestyle, positive values, entertainment

4.      Distribution system: cable, satellite and digital terrestrial television channels
internet sites: DisneyXD.com, DisneyJunior.com, DisneyChannel.com and RadioDisney.com.

Analysis: Technological, educational

Phineas And Ferb

References: 

Disney Channel World Wide (2011), Fact sheet, retrieved on January 16, 2012 from                http://www.disneychannelmedianet.com/include_file/facts/DisneyChannelFacts.pdf

Zimbio (2012), Demographics of disneychannel.com, retrieved on January 16, 2012 from                http://www.zimbio.com/www.DisneyChannel.com/notes/3/Demographics+www+disneychannel+com